Sales Blueprint
  • What We Do
    • Private Equity
  • Approach
  • Values
  • Clients
    • Client Testimonials
  • Team
  • Case Studies
  • Insights
  • Contact

Insights

  • Home
  • Insights
  • What does good look like anyway?

What does good look like anyway?

27/04/2009 | Sales management

Whilst we don’t claim to have the monopoly on good salesmanship, one of the benefits of the ‘best practice’ model we deploy with our clients, is the chance to raise the bar at least a little.

I was reminded of this during a recent meeting with a very well-run sales operation which was tasked with not only matching the local competition in terms of revenue generation, but achieving this through having to outsell them with a currently less well-thought of and largely forgotten brand. Hiring the best people in the industry today is unlikely to be enough - they need to outperform their peers significantly. Therefore, searching for the answers on how to do this from within this same pool of talent will always limit their options.

What the chairman said to me was that they wanted to add an edge to really good people that wasn’t available in their world today. He wanted a different perspective on what ‘good looks like’ to enable them to shift their performance to the next level.

Despite this particular chairman’s enlightened view of the value of external help, the first question we are usually asked concerns our knowledge of the potential client’s business or market sector. These days we have worked in most sectors of the economy outside retail but even before this we found that a detailed knowledge of the market our clients operate in is rarely necessary. Obviously we need a good grasp of the basic dynamics in the market and the likely pressures on sales people as a result but ultimately best practice is best practice. What varies with each specific market is the significance of the bits you haven’t got and the plan necessary to acquire them.

Being able to benchmark what we find against this more objective view of what good looks like, rather than what you’ve seen before in your industry, is precisely what gives us the edge in helping give you the edge!

Next time the Sales Director in front of you tells you he has a strong team of really good people my advice is ask yourself, "how does he know and what is he comparing them to anyway?"

Contact Salesblueprint

Get in touch with Sales Blueprint.

Get In Touch

Sales Blueprint Clients

Phoenix Equity Partners
Inflexion Private Equity Partners
Mobeus Equiry Partners
LDC
FPE Capital LLP
Westbridge Capital
ECI Partners
Palatine Private Equity
Foresight Group Private Equity
NorthEdge Capital
Vespa Capital
Bridgepoint Capital
Chamonix Private Equity
RJD Partners
Barclays
BigHand
CIPHR
Kinneir Dufort
Dukes Education
Linkfresh
feefo
Click Travel
Mintec
GFS
Bluelight Card

About Sales Blueprint

The Sales Blueprint team brings to bear over 60 years successful business-to-business sales and marketing experience in a variety of sectors ranging from new technology / software and start-ups, through food, medical, traditional and hi-tech manufacturing and stretching as far as care homes and mental health provision.

Quick Links

  • What We Do
  • Private equity
  • Approach
  • Clients
  • Case Studies
  • Privacy Policy

Get In Touch

Suite S31
Northwich Business Centre
Meadow Street
Northwich
Cheshire
CW9 5BF

Telephone: 07790 029989

Social Media

Follow Sales Blueprint.

© 2022 Copyright Sales Blueprint | Sitemap
This website uses cookies to ensure that we give you the best experience on our website.