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Sales Blueprint Insights

Graeme Hall's thoughts on various sales related topics together with some of the answers to questions we have been asked over the years.

 

29/07/2013 | Marketing

There are only 3 ways to grow a business

You can either increase the number of transactions with the customers you have today. Or you can increase the size of those transactions. Or you can i...

18/04/2012 | Marketing

So which is the big job - sales or marketing?

I’ve heard sales described as a craft while marketing is more of a science. Whilst I’d agree with both descriptions I think there is more to each of t...

02/02/2012 | Marketing

The receptionist test

Since our work often involves understanding the marketing input to the sales function and the extent to which it is ‘fit for purpose’ we take a keen i...

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About Sales Blueprint

The Sales Blueprint team brings to bear over 60 years successful business-to-business sales and marketing experience in a variety of sectors ranging from new technology / software and start-ups, through food, medical, traditional and hi-tech manufacturing and stretching as far as care homes and mental health provision.

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