Sales Blueprint Insights
Thoughts on various sales related topics together with some of the answers to questions we have been asked over the years.
Marketing
There are only 3 ways to grow a business
You can either increase the number of transactions with the customers you have today. Or you can increase the size of those transactions. Or you can i...
Marketing
So which is the big job - sales or marketing?
I’ve heard sales described as a craft while marketing is more of a science. Whilst I’d agree with both descriptions I think there is more to each of t...
Marketing
The receptionist test
Since our work often involves understanding the marketing input to the sales function and the extent to which it is ‘fit for purpose’ we take a keen i...
