Sales Blueprint Insights
Graeme Hall's thoughts on various sales related topics together with some of the answers to questions we have been asked over the years.
29/07/2013 | Marketing
There are only 3 ways to grow a business
You can either increase the number of transactions with the customers you have today. Or you can increase the size of those transactions. Or you can i...
18/04/2012 | Marketing
So which is the big job - sales or marketing?
I’ve heard sales described as a craft while marketing is more of a science. Whilst I’d agree with both descriptions I think there is more to each of t...
02/02/2012 | Marketing
The receptionist test
Since our work often involves understanding the marketing input to the sales function and the extent to which it is ‘fit for purpose’ we take a keen i...
