Following a management buy-out in 2002 Mining Communications, which has been publishing the 'voice of the mining industry' since 1835, has undergone significant change in order to meet the challenges of today's publishing world. To help us make the most of the opportunities represented by these changes we engaged Sales Blueprint, via our investors to 'sharpen up' our telephone-based sales operation and help us develop the tools, disciplines and structure that we knew would be necessary for sustainable success. After close on 30 years in publishing, I have often found sales training to be lacking, particularly for advertising sales staff and I was not initially convinced that Sales Blueprint, who are not dedicated to ad sales, would be massively different.
I am pleased to say that they, who have an obvious passion for what they do - took my team and simply made them better at what they did. They unearthed their flaws and built on their strengths while bolstering the whole sales proposition. They're good at extracting the best from the individuals and a team. And they will identify those who will make it on a team and those who won't.
As a result I am pleased to say we now have the sales team in place, properly equipped and managed to enable us to build on our key revenue streams and help our worldwide customer base optimise their marketing spend. We are now looking at ways of continuing our relationship with Sales Blueprint to improve the sales operation still further.