As a small technology company selling to the global automotive industry, largely through reseller indirect sales channels we have altered our sales approach following Sales Blueprint's input. Our issue in selling into this difficult market has always been turning the initial excitement from a demonstration into real revenue. I am pleased to report, however, that we now have a much better grasp on what our products really deliver for prospects and customers and, therefore how to position and ultimately sell them far more effectively. We also understand far better, the importance of selling much more widely within our target accounts. As a result, we are working with our resellers using the tools Sales Blueprint helped us develop to greatly improve our forecasting process and to enable them to close the exciting prospects we have always had in our pipeline more quickly.
I would recommend any technology business facing similar challenges to contact Graeme at Sales Blueprint as early in the sales development process as possible.
Dr. David S Belford